The story and what you want to convey is important part of what you tell, but even that is relative to whom you'll tell it. The first time I realized that, is when Robert Kennedy came to NIH, the research institute I worked for three years near Washington DC and gave us a speech.
He spoke how important is to give more money to the research. Of course, all of us, researched were conquered. He seemed also to understand other of our preoccupations and joys but most of all how important the research is.
He did spoke to our minds, souls and hearts.
By speaking about what was important to us, he made us unforgettable, as well as what he told us.
Romancing the room, takes the Audience as a Date with whom one has a "blind date", want to show him or her our best part, want to leave then a lasting impression.
How important is how we present ourselves and how we arrive, and how short or long we look each in the eyes so he is feeling, we speak directly to him. To speak in a clear language he understands, make him feel and become interested.
James Wagstaffe calls it the "communicator's courtship".
- Never apologize, in word or nonverbal.
- First impressions are very important
- Look in the eyes friendly, engaging
- Spice the romance through variety
- End before expected
I never felt exactly the same about the audience, after having read this book. The idea already of "romancing the room" gives me the fun I need to feel better when I arrive to speak.