There is no clear answer to it.
On this statue I found yesterday suddenly before me as I went to my Toastmasters club meeting in the Northern Trust, noon time, it was.
I was fascinated.
Is it fascinating on an old woman?
Is a beginning or an ending or a theme of a speech the right one?
Depends who looks at it, how he feels and for the speech, it depends on the occasion and the audience and even the speaker's mood.