If you want to build a connection with your audience, as Steve Jobs did, follow his techniques.
- Share your vulnerabilities. They leader does not always have to be perfect. If they are seen as always perfect then they will be out of reach to the audience
- Tell stories. People love stories and will bond with them. Telling stories is the key to engaging your audience
- Have a point to the stories. Every time you tell a story you need to have a point to it. The audience will remember your story and the point that goes along with it.
Sally has given a speech two weeks ago at the Lewisham Speakers club that illustrated in fact all that. She told a story about herself, her vulnerability and had a great point "just do it" and she delivered it with great maestro too.